What Is Google Trends?
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube.
Google first launched Google Trends in 2006. The most recent version of Google Trends was released in March 2024.
How to Use Google Trends for SEO
1. Find Search Volume Trends
This is the keyword research feature that we all know and love.
Type a keyword into Google Trends…
This feature is SUPER helpful.
Why?
Two reasons:
First, you can easily find keywords that are becoming super popular.
That way, you can create content around keywords that more and more people are searching for.
For example, check out the trend for the term: “solar eclipse”.
(Fun Fact: Apr 18, 2024, a total solar eclipse will be the first in the continental U.S. in 7 years.)
As you can see, this keyword is blowing up right now.
But if you only used a traditional keyword research tool, you wouldn’t see the trend. Just the raw search volume number.
In fact, Semrush says that this keyword gets 201k searches per month.
That’s probably true, for most of the year.
But thanks to Google Trends, we know that this 201k number is only going up and to the right.
Which makes this an excellent keyword to get in on right now.
Second, Google Trends can help you AVOID keywords that are becoming less popular.
For example, let’s say you wanted to create a post about “business dashboards”.
Well, according to Google Trends, that keyword is fading fast.
So you probably want to go with another keyword.
Pro Tip: Expand the timeframe to the last 2-3 years.
By default, Google Trends data is from the last 12 months. But it’s hard to tell the difference between trends and fads. This is why I recommend looking at the trend over the last 2-3 years instead.
Expanding the date range also helps you avoid seasonal keywords. If you only look at the last 12 months, seasonal keywords can look like legit, trending terms.
By default, Google Trends data is from the last 12 months. But it’s hard to tell the difference between trends and fads. This is why I recommend looking at the trend over the last 2-3 years instead.
Expanding the date range also helps you avoid seasonal keywords. If you only look at the last 12 months, seasonal keywords can look like legit, trending terms.
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